Brooklyn Tweed Blog

I’ve been thinking a lot lately about tenderness. Tenderness in actions and words and relationships – but also how in making by hand we infuse so much tenderness and intention into the things we make. This has felt particularly crucial in the midst of a pandemic and compounding disasters and injustices – when everything feels overwhelming and we must do our best not to become hardened and desensitized, to remember to be tender and gentle with ourselves and those around us as we muddle through. Jenny Holzer’s Truism “It is in your self-interest to find a way to be very...

We remember exactly where we were when we first read about Jared Flood releasing his brand new yarn line Brooklyn Tweed into the world. Sitting in front of our office computer with a cup of coffee, we opened Clara Parkes' October 7th, 2010 installment of the Knitter's Review, and were simply blown away. This was Shelter's unveiling — its birth day — and until that very instant, we didn't know that the knitting world had been missing its cornerstone.    In 2010, beautiful yarn was having a moment. There were gorgeous, indie handpaints that, between high demand, low output, clunky...

As a long time customer and friend of the team, I thought I’d share a few of my own personal BT moments from your first decade to highlight how the company you’ve created has become such a source of creative joy. I was lucky to find Jared Flood and his blog back before Brooklyn Tweed became a company and a calling. I remember beautifully lit photography, artful swatches, simply styled compositions, subtle texture and most of all, passion for the craft of knitting and the beauty it creates. Jared’s obvious passion helped spur my own. And, knitting his Cobblestone Sweater...

Brooklyn Tweed's Operations Manager, Luigi Boccia, reflects on the origins of the Cobblestone pullover and the journey of knitting his very first sweater.

Ten years ago I was experiencing a morning not so unlike this one — sitting silently in my home, processing my thoughts at a keyboard. Expressing words of gratitude and hopefulness to my community amid swirling waves of emotion. A dual presence of hope and uncertainty. An electric combination of excitement and trepidation.  That day, the time had come to reveal my passion project to the world: a fledgling handknitting startup offering a modest, single batch of domestically sourced and manufactured yarn. I was excited to share something that meant so much to me, and unnerved by the vulnerability inherent in...