Luigi develops every aspect of Brooklyn Tweed’s short and long-term growth strategy. He loves building relationships with our partners to create the very best yarns and patterns. Through it all, Luigi ensures Brooklyn Tweed always remains faithful to the core principles of transparency, accountability and timeless quality.

Jared founded Brooklyn Tweed as a blog for knitters in 2005, and has since grown the company into a maker of sustainable, breed specific American yarn and a standard-setting knitting design house. Jared oversees the creative direction of the brand, designs knitwear patterns, and takes all of Brooklyn Tweed’s photographs.

Mike Dairy joined the BT Team in 2016 and has served as our trusty bookkeeper ever since. Managing assorted tasks including processing pattern designers' commission payments, paying our sample knitters, and ensuring we are in good stead with our manufacturing partners, Mike makes sure our bills are paid and the lights stay on. Beginning in June 2020, as Controller Mike now oversees all accounting-related and financial activities within the company. Due to his focused, precise and efficient style, we endearingly refer to Mike as our "accounting ninja."

Managing warehouse operations at Brooklyn Tweed, Kathryn keeps the yarn flowing to Brooklyn Tweed’s retail and wholesale customers. A knitter and crocheter herself, she takes great pride in shipping and receiving with accuracy and speed, and packing customers’ yarn with a personal touch. In her spare time, Kathryn enjoys long walks through the city, 2000s pop punk, and treasure hunting in her favorite thrift shops.

Maggie manages Brooklyn Tweed’s production, working with our supply chain partners at wool warehouses, textile mills, dye houses, and shipping companies across the United States to source and make our breed-specific wool yarns and other products. Her interest in puzzles, numbers, and planning attracted her to the role – she loves it when a well-crafted plan comes together! Maggie brings her methodical mind to her knitting and weaving as well, always starting with plenty of swatching. When not carefully calculating projects or spreadsheets, Maggie stays busy hiking Oregon’s trails, listening to audiobooks, or streaming scary movies, preferably accompanied by a dog or two.

Alysia brings her keen eye for detail and design to her work at Brooklyn Tweed, shepherding our visual communications — from email newsletters and collection lookbooks to knitting patterns and yarn labels — to excellence. When not working, you can find her exploring local neighborhoods and parks or camping with her husband and their dog.

Kel has worn (and knitted) many hats at Brooklyn Tweed since joining the team in 2015 – currently she heads up our marketing department, creatively wrangling everything from newsletters to video production. Kel loves sharing the story of Brooklyn Tweed’s breed-specific wool from sheep to skein, and seeing customers, yarn stores, and our fiber community around the world join in her excitement. When she’s not working or knitting, you may find Kel playing video games, singing to her houseplants, or enjoying the great outdoors on her bicycle.

As Brooklyn Tweed's Pattern Experience expert, Mary brings her warm demeanor and knitting expertise to the table when assisting our customers with our patterns. Mary is passionate about making every customer's experience with our designs exemplary, so do let her know if she can help in any way. She also loves to assist with color choices! When Mary is not knitting, you can find her sewing or cross stitching, and petting every dog or cat she comes across.