The wait is over! Many of you have been hoping for new men’s patterns with every BT collection launch since we released BT Men back in July 2013. Today we’re delighted to share that we’ve been dreaming the same dream. BTM2_launch_00 When we think about knitwear for men, we think about fun, comfortable, easy-to-wear garments that integrate seamlessly with the tried-and-true favorites in their closets. We think about classic shapes, subtly updated with a few contemporary details. We’ve done our best to pull together a collection of ten fresh sweaters and three handsome accessories that will stand the test of time and suit all kinds of men.
BTM2_launch_01
We asked five regular guys without any modeling experience to test-drive our new garments, using their own wardrobes and personal taste to show you a variety of looks. Our lookbook for this collection also shows several designs on more than one guy; we hope this will help you imagine these pieces on the knitworthy gents in your own life.
BTM2_launch_02
We shot the collection in historic downtown Jersey City, home to Brooklyn Tweed Headquarters these past two years. We wanted to pay homage to our beloved neighborhood with one final photoshoot before we jet off to the West Coast in May.
BTM2_launch_03
On location at Porta, a modern Italian restaurant just down the street, we tried to capture some of the creative energy of the neighborhood we’ve come to know and love. (Caution—these photos may make you hungry!)

And with that, enough chatter! Come on in and see the menswear in our lookbook or browse the patterns on Ravelry.

.


Quick Links:

View all the patterns   |   View the Lookbook   |   View collection on Ravelry

0 comments

Leave a comment

Please note, comments must be approved before they are published