Archives for category: Videos

Our shoot for BT Fall 14 took place in Red Hook, Brooklyn – the perfect backdrop for our fisherman-inspired knitwear. We wrote a bit about the neighborhood in our lookbook feature, and shot a companion video piece to go along with the article which we’re sharing today! The footage serves as a sort of visual journal of our own experience there – and sought to capture the character of Red Hook today. We’ve reposted the article below, too– hope you enjoy!

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Nineteenth-century engravings show Red Hook, Brooklyn as a blunt spade of land bristling with steeples and smokestacks, a lively, hardworking neighborhood south of the Brooklyn Bridge pulsing with human energy and industry. A hundred years ago, Red Hook was the busiest freight port in the world, handling all the goods being shipped down the Erie Canal and then beyond.

Today many of its handsome brick factory buildings and warehouses stand empty; the local shipping industry withered on the vine in the 1960s, bypassed by new patterns of global trade. The subway doesn’t run here, eighty percent of the residents don’t own cars, and the only ferry service to Manhattan belongs to the new and controversial IKEA. The point of land once prized for its strategic location at the gates of one of the world’s great cities became so isolated that few visitors or even residents of more affluent parts of Brooklyn ever set foot here. Underserved by city government, burdened with environmental waste from elsewhere, wracked by decades of poverty and its attendant scourges, half-drowned by Hurricane Sandy, Red Hook is now muscling back up toward the sun.

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Red Hook Circa 1875

 

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Wanting a nautical backdrop for this collection of fishermen’s sweaters, the Brooklyn Tweed team headed for Red Hook’s wharves and tiny beachfront. We couldn’t stop shooting photos of picturesque brickwork and peeling paint, faded advertisements and weatherworn doorways, maritime relics, fresh flowers pertly adorning a few windowboxes, street art and bright graffiti replacing decay. The mood of this place, its admixture of struggle and pride, hard times and hope, moved us deeply.

Lines that once secured great oceangoing ships lie rotting in the sun and salt air, neatly coiled by longshoremen who honored their work even on the last day of the job. That haunting sense of dignity pervades this corner of Brooklyn, and it spoke to our ideals as a company. America is full of Red Hooks. All across this land are towns that boomed on manufacturing, places where people invented and made useful things, forges of change that drew people from all over the world to work and live and invent anew.

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Brooklyn Docks 1916

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Too many of those towns have fallen into decline, their industries gutted by cheaper competition. Brooklyn Tweed went into the business of making 100% American yarn because we wanted to participate in the revitalization of proud manufacturing traditions as well as contribute to a crafting renaissance. Working alongside other young businesses and in partnership with a remaining few that have survived for centuries, we hope to lift and energize local industries. Small as our impact might be in the face of colossal challenges, we can be part of a rising tide to reinvest in local resources and skills. The grit and passion of Red Hook’s community leaders inspires us and reminds us what’s possible when we commit to doing business in a way that creates work and boosts artistry in our country.

Our photoshoot for BT Kids has to rank as one of our most entertaining times on set, ever. We shot the collection with 6 beautiful (and hilarious) children – ranging in ages from 2 to 8 – in a Cobble Hill (Brooklyn) brownstone, as well as the surrounding neighborhood blocks.

Shooting a collection is always a wild experience. Despite the epic amount of planning that happens beforehand, variables like weather, location idiosyncrasies, models and collection size make each shoot unique and different in its own way. One thing is always a definite – it’s a process that consistently keeps you on your toes!

We have a lot of fun on set bringing a vision to reality; watching the magical process of a pattern coming to life in front of the camera after months of work is gratifying, indeed. Knowing this shoot was going to be particularly entertaining, we brought a couple video cameras along to document the process and have edited the footage into a fun behind-the-scenes video to share the story of our weekend.

Working with these kids was an unexpected reward (not having children of my own, I was slightly nervous about the idea of shooting with 6 of them!) – in the end, though, I really loved it.

So pull up a chair, and enjoy this glimpse into the action!

– Jared

On the eve of our newest collection launch – Wool People 7 (seven!) – I’m excited to share a short but fun behind-the-scenes video from our two day NYC-based photoshoot.

We brought a camcorder to the shoot and passed it around as we worked. The resulting video will give you a glimpse into our Creative Team’s process on shoot day, and hopefully get you excited to see the new designs tomorrow!

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Stay tuned tomorrow morning for the launch of our newest – we can’t wait to share it!

– Jared